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Is customer service getting better?
Have you been to an AT&T store lately? I’ve been a customer for years and they are definitely upping their game. The employees are informed, polite and extremely helpful. We’re talking follow-up...
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Rethinking the Call to Action.
At the agency we often ask ourselves “what are we asking the consumer to do, and why should they do it?” With many retail marketing and advertising campaigns the answer is clear: “Buy Now, Call Now,...
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Optimizing Your Retail Campaign in 5 Steps or Less
Launching a retail campaign and need to quickly ensure its success? Here are some very simple tips to optimize your retail advertising campaign: Social Media “Gut Check”: The new path that shoppers...
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Next Year I Will…
Social media helps companies in many different ways from customer service, product feedback and building customer loyalty. Fortunately for retailers, they have an advantage to jumpstart this engagement...
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As someone who recently joined Pinterest…
As someone who recently joined Pinterest, I’m happily surprised, to see the levels of adoption and amplification. If you don’t know what Pinterest is, it is essentially a “virtual pinboard,” that...
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Facebook Advertisements Are Getting New Metrics
This past March, Facebook changed the layout for personal accounts and business pages to the new “Timeline.” Their goal is to enable pages to be more interactive, encourage sharing and allow people and...
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What’s the Deal with Daily Deals?
I wouldn’t consider myself an “early adopter” of most new technologies or marketing tools – except for that of the Daily Deal. Several years ago, when Daily Deals started to get hot, I was living in...
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Is Controversy Crucial to Cultivating Consumers?
When it comes to retail, “it is hard to be on top of the heap for a long period of time,” says Mary Brett Whitfield, Senior VP of Retail Forward, Inc. “What’s hot one moment can easily be not [the...
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This Shopping Season, Consumers Have the High Ground
One week from today, retailers will be embracing a new trend among consumers, known as “nonline” shopping. In The EGC Group’s latest research report, titled How to Prepare for the First “Nonline”...
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Retail Marketing
To succeed in this new era of retail, your brand first needs to be found, but also to be relevant and social. Since 1985, The EGC Group’s Retail Marketing Division has helped its clients build...
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